Evaluation Two How effective is the combination of your main product and ancillary texts?

Our task was to create a promotional package for the album Halfway Gone by Lifehouse.
To create brand identity across the three products it was essential that we used the same images, fonts and iconography. It is also essential that our product would fit into the media market - including the correct conventions to make it have a sense of realism.

We decided that the sygnificant 'halfway gone' was an emotion that was very difficult to be photographed.After researching many artists that haved had duets, majority of them were pictured together on the front of a digipak to promote the single. However, we attempted this and felt that it did not fit in with the task, the mood and tone of the video needed to be convyed, the sense of loss.