With the task in mind, we aimed to create a video that would be conveyed as professional as possible, responding to the different aspects how they would a real product.
It is important constructing any product to receive feedback to enable us to improve and craft the product to reach the target audience.
We received much feedback throughout the production of our video, from our teacher - enabling us to craft it to its full potential, perceiving it as a real product within the media industry. Our teacher had the knowledge and experience to give us constructive critism that noone else would have been able to.
The initial idea, changed rapidly once we began to physically film. Some of the ideas were not possible to carry out, we as a group altered ideas to obtain the desired video we wanted.
Throughout the filming we were lucky to have chosen actors that were reliable and as involved in the video as we were, the male lead Jon had a huge input into how we filmed - including shots, the angles and ideas themselves. He proved extremely useful - his involvement was extremely valid to us, we were very greatful!
I cannot stress how much audience feedback has proved to be one of the most important aspects producing this video. It has given us direct ion to suceed- highlighting our strengths and weaknesses in every area. It has generated ideas and suggestions that we would never have considered ourselves.
We posted our video upon facebook, targetting the main audience that we ccreated our video for - 16-25 year olds. It enabled us to really see how our peers felt about our music video.
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