Finals

Untitled from Sophie Butler on Vimeo.

Rough Cut to Final Cut

To create a sense of realism to our music video, we have have made changes to our music video.

We have added additional features, aswell as taking away many aspects - suggestions made by our Media teacher.

One of the features that we added was the scroll b are along the bottom of the screen - including the name of the artist and the name of the song.

Construction of ancillery

The stages of construction are shown above and below, using the photoshop tools we had gained experience with, we were able to manipulate the image of the hands to create an effective image that we could use to symbolise the whole 'halfway gone' idea.

Digipak

Evaluation Four How did you use media technologies in the construction and research, planning and evaluation stages?

These are only a few snipets of the tools that were avaliable through finalcut, enhancing our abilities within this task to produce a music video with the correct conventions.

meddiaaa

Evaluation Three What have you learned from your audience feedback?

With the task in mind, we aimed to create a video that would be conveyed as professional as possible, responding to the different aspects how they would a real product.

It is important constructing any product to receive feedback to enable us to improve and craft the product to reach the target audience.

We received much feedback throughout the production of our video, from our teacher - enabling us to craft it to its full potential, perceiving it as a real product within the media industry. Our teacher had the knowledge and experience to give us constructive critism that noone else would have been able to.

The initial idea, changed rapidly once we began to physically film. Some of the ideas were not possible to carry out, we as a group altered ideas to obtain the desired video we wanted.

Throughout the filming we were lucky to have chosen actors that were reliable and as involved in the video as we were, the male lead Jon had a huge input into how we filmed - including shots, the angles and ideas themselves. He proved extremely useful - his involvement was extremely valid to us, we were very greatful!

I cannot stress how much audience feedback has proved to be one of the most important aspects producing this video. It has given us direct ion to suceed- highlighting our strengths and weaknesses in every area. It has generated ideas and suggestions that we would never have considered ourselves.

We posted our video upon facebook, targetting the main audience that we ccreated our video for - 16-25 year olds. It enabled us to really see how our peers felt about our music video.

Evaluation One In what ways does your media product use, develop or challenge forms and conventions of real media products?

Finally finished ! :)

In the real media world, obtaining the correct conventions of whatever the product is absolutely vital. Throughout this course, I felt I had a thorough knowledge of the media industry

A music video or song video is a short video or film that accompanies a piece of music or song.

The brief we had was to create a music video, with no emphasize on the quality or the realism of the product.

Thorough research made it clear that the video accompanies the song, it enhances and compliments it.

Few videos actually have a lyrical intertextuality, it is the tone and genre that are portrayed through the visuals. This is generally shown through our video, the whole video is based upon the idea of being halfway gone in a relationship, shown in many other videos.

The conventions identified of a POP ROCK video that we combined together of music videos are -

• The lighting was often quite dark
• There were often desaturated shots
• Many different camera angles were used
• Many of them are live performances
• The clothing is quite casual
• There are often close ups displaying emotion
• The pace of the music fits closely with the editing
• A cameo can be commonly used

The use of the different angles and shots is commonly used in all music videos to convey the emotion of the characters.

Theorist John Stewart identified that -

-The music video has lots of aesthetics of a TV commercial, with lots of close ups and lighting.

-Visual reference in a music video should come from a few sources, cinema, art photography and fashion.

-The mise-en-scene can be used to emphasise an aspirational lifestyle.

-The essence of intertextuality, using something with which the audience may be familiar, to generate nostalgic associations and new meanings.

Andrew Goodwin has identified some key features of a music video:
-There should be a relationship between the musics and the visuals. The

visuals should illustrate, amplify or contradict the music.
-A relationship between the lyrics and visuals. What we hear should illustrate what we see.
-Genres have there own iconography and style.
-Voyeurism is present in many music videos, especially in relation to females.

The conventions of a music video highly depend upon the genre of the music, constructed through the links of the visuals and sounds.These theories in mine we were fully aware of the conventions that were so absolutely nessisary to include.

'Coz I'm Halfway gone and I'm on my way ..'

These were the lyrics that sparked the ideas for our vi deo, pr

ovoking the theme of loss within love and relationship. Having the realtionship between lyrics and visuals is displayed when Jon, the protagonist leaves Sophie, shuting the door behind him. It is the most significant aspect of the whole video, the climax of the video buids up to this point within the video.

Evaluation Two How effective is the combination of your main product and ancillary texts?

Our task was to create a promotional package for the album Halfway Gone by Lifehouse.
To create brand identity across the three products it was essential that we used the same images, fonts and iconography. It is also essential that our product would fit into the media market - including the correct conventions to make it have a sense of realism.

We decided that the sygnificant 'halfway gone' was an emotion that was very difficult to be photographed.After researching many artists that haved had duets, majority of them were pictured together on the front of a digipak to promote the single. However, we attempted this and felt that it did not fit in with the task, the mood and tone of the video needed to be convyed, the sense of loss.